E-Commerce · Case Study 02

We Tripled an E-Commerce Brand's Revenue in 90 Days

A mid-size DTC e-commerce brand was stuck at $40k/month for 8 months despite increasing ad spend. We used AI creative testing and funnel optimization to hit $127k/month in 90 days.

3.2X
Revenue Growth
4.6
ROAS (was 1.8)
40%
CAC Reduction
156%
Ad Spend Efficiency

The Problem

Throwing more money at ads just increased losses. The brand had a broken unit economics: ROAS was 1.8, customer acquisition cost was $65, and lifetime value was only $90. They had no systematic way to test creatives. Every dollar spent on ads returned less than a dollar in revenue. The team was burned out and running out of runway.

AI Creative Testing

AI generated 40+ creative variants in 48 hours. Instead of designers debating angles for weeks, we used AI to explore copy hooks, visual concepts, and value propositions at scale. Human creative directors cherry-picked the 12 best. AI ran simultaneous A/B tests across Meta and Google, human strategists read the data and doubled down on runners and winners within 72 hours.

4 Phases of Growth

Phase 01
Audit & Baseline
Understanding Current State

Analyzed 8 months of ad spend, creative performance, and customer data. Identified why ROAS was 1.8 and where the math broke.

Phase 02
AI Creative Sprint
40+ Variants in 48 Hours

Generated 40+ creative angles and copy hooks. Humans selected top 12. Produced mockups, headlines, and targeting strategies.

Phase 03
Launch & Test Cycle
Rapid Iteration

Ran simultaneous tests on Meta and Google. Measured ROAS every 72 hours. Doubled down on winners, killed losers, refreshed creatives.

Phase 04
Scale & Optimize
Ongoing Growth

Scaled winning campaigns. AI continuously optimized bids and audience targeting. Human oversight on budget allocation.

“I'd burned $30k with other agencies and got nothing. Tyvonix showed me results in week two. By month three we'd tripled. The AI creative system is something I've never seen before.”

— James T., Founder, NovaBrand

Tools & Platforms

Advertising
Meta AdsGoogle AdsTikTok AdsPinterest Ads
Analytics
Looker StudioGA4Conversion APICustom Attrib
Creative & AI
AI Image GenCopy TestingML Optimization

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